Msheireb is the world’s first sustainable downtown regeneration project recreating a way of living that is rooted in Qatari culture.

The project will revive the old commercial district with a new architectural language that is modern, yet inspired by traditional Qatari heritage and architecture – its proportion, simplicity, space, light, layering, ornament and response to climate.

Utilizing the latest in sustainable technologies, Msheireb will adhere to the highest standards in green building. The strategic objective of the Msheireb project is to reverse the pattern of development in Doha, which has tended towards isolated land use, reliance on car transportation and energy hungry structures.

Msheireb Downtown Doha will become a new social and civic hub in the city centre – a place where it is enjoyable to live, work, shop, visit, and spend time with family and friends.

Vibrant will focus on integrating creative projection content about the nature, history, culture, present and the near future of Qatar, and will introduce a new style of 3D projection mapping at the opening show.